• About Us
• Our Video Story
• Our Quality
• Our Which? Customer Score
• Our Royal Warrant
• Our Vision and Values
• Our Brand Values
• Our Environment
• History of Hypnos
• History of the Royal Warrant

Our Brand Values

The essence of the Hypnos brand and all that it stands for is expressed in the following brand values :

1.     Sleep Experts - helping customers sleep better and enjoy life better

2.     Independence - independent, British-owned, family-run business

3.     Heritage - over 100 years of bed making experience and sleep insight

4.     Tradition - authentic handmade beds using nature’s finest materials

5.     Craftsmanship - hand crafted, made to measure, tailor-made beds

6.     Quality - designers of luxurious, beautiful, high quality beds

7.     Comfort - the most comfortable beds in the world

8.     British - the very best of British made beds (British owned too!)

9.     Royal Seal of Approval - the only active bed makers to the British Royal Family

10.   Trusted - found in the world’s finest homes, palaces and hotels

11.   Innovator - experts in eco-friendly pocket spring sleep systems (we are Carbon Neutral too!)

12.   Durable - each mattress comes with the assurance of a 10 year guarantee